Say hello to Brand Ambassador Sada Williams: The two-time World Champs bronze medallist inks deal with Sagicor Barbados

By October 08, 2023

Last week was a memorable one for two-time world championships bronze medalist Sada Williams.

Williams won a bronze medal in the 400m at the World Athletics Championships in Budapest in August, becoming the first Barbadian athlete to win medals at consecutive global athletics championships. She won a bronze medal in the same event at the 2022 World Championships in Eugene, Oregon.

Also in 2022, Williams won the gold medal in the 400m at the Commonwealth Games in Birmingham, England and a silver medal at the NACAC Senior Championships in Freeport, Bahamas.

Last week, the government of Barbados, in acknowledgement of those accomplishments, unveiled two billboards bearing her image and rewarded her with a cash award of $150,000. That same week, Williams was also made a brand ambassador for Sagicor in Barbados.

“I am proud to announce that I have officially become a brand ambassador for Sagicor, Barbados and I will be part of their family,” the proud athlete posted on her Instagram page.

“Last night (Thursday) was the official welcome where I met so many wonderful and fun people. I cannot wait to start this journey with you guys.

She expressed her gratitude to Sagicor’s management team who put the deal together.

“Special thanks to Mr Paul Innis, Executive Vice President and General Manager of Sagicor Life Inc. and Chief Executive Officer Mr George Thomas of Sagicor Bank for making this partnership possible.”

Williams is expected to return to training in the coming week as she prepares for what is expected to be another successful year as she hunts for her first Olympic medal in Paris, France.

 

 

 

 

 

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

Related items

  • Shelly-Ann Fraser-Pryce to kick off final Olympic campaign at JAAA's French Foray meet on Saturday Shelly-Ann Fraser-Pryce to kick off final Olympic campaign at JAAA's French Foray meet on Saturday

    Four-time Olympic 100m medallist Shelly-Ann Fraser-Pryce is set to open her 2024 season this Saturday at the JAAA's French Foray meet at the National Stadium in Kingston. The 38-year-old sprinting star will take on a relatively weak field of athletes as she tests her readiness to challenge for an unprecedented third Olympic 100m title in Paris this August.

    Fraser-Pryce, who last competed in August 2023 when she ran 10.77 to win the bronze medal at the World Athletics Championships in Budapest, Hungary, is gearing up for the Jamaica National Championships, which begins in less than two weeks on June 27. To secure her place in the Olympic squad, Fraser-Pryce will need to finish in the top three at the national trials.

    In an interview with Sportsmax.TV last October, Fraser-Pryce revealed plans to run more races leading up to the Olympics in 2024. However, for reasons unknown, she has not been able to compete before Saturday. As one of the most decorated sprinters in history, with five World Championships 100m titles to her name, Fraser-Pryce has faced a series of injuries since 2016. A toe injury in 2016 hampered her chances of winning a third consecutive Olympic 100m title, and she finished third.

    After nearly two years off due to the birth of her son Zyon, Fraser-Pryce made a triumphant return by winning her fourth World 100m title in Doha in 2019. She followed this with a silver medal at the Tokyo Olympics and a fifth world title in Oregon in 2022. During an injury-hit season in 2023, she followed up with a bronze at the World Championships in Budapest.

    On Saturday, Fraser-Pryce will gauge her readiness for what she has indicated will be her final Olympic campaign. Fans and athletics enthusiasts will be watching closely as she begins her journey towards making history once again in Paris.

     

  • Jamaica assembles 4x400m relay squad for New Life Invitational in final push for Olympic qualification Jamaica assembles 4x400m relay squad for New Life Invitational in final push for Olympic qualification

    In a final bid to secure their spot at the Paris Olympic Games this summer, Jamaica's Administrative Athletics Association (JAAA) has announced a six-man relay team set to compete in the 4x400m relay at the New Life Invitational in the Bahamas on Sunday, June 17. The squad aims to surpass the qualifying mark of 2:58.45, a time that would move them ahead of France and Zambia, who have clocked 2:59.12, in the global rankings.

    The selected athletes, Tarees Rhoden, Kimar Farquharson, Raheem Hayles, Jevaughn Powell, Shevioe Reid, and Malik James-King, bring a wealth of recent performance successes, particularly from the NCAA National Division 1 Championships held at Hayward Field in Eugene, Oregon.

    Powell, who ran a season-best 44.54 seconds to place third in the 400m final, demonstrated his relay prowess with a blistering 44.34-second split for the Florida Gators, contributing to their third-place finish in the 4x400m relay. Meanwhile, Farquharson, primarily an 800m specialist, demonstrated his versatility with a 44.38-second split on the third leg for Texas A&M, securing the gold medal.

    Hayles also put in a solid performance at the NCAA Championships, finishing seventh in the 400m final with a time of 45.58 seconds. James-King, who ran 45.59 seconds earlier this year, rounds out the team, bringing additional depth and speed.

    This upcoming race in the Bahamas represents Jamaica's last opportunity to qualify for the Olympics, as the national championships scheduled for June 27-30 at the National Stadium in Kingston fall within the Olympic qualification window, which closes on June 30.

    The urgency of this attempt is underscored by Jamaica's disappointing performances at the World Relays in May, where the team failed to crack the top 16 globally.

    In the preliminary round of the World Relays, a team consisting of Assinie Wilson, Zandrion Barnes, Demish Gaye, and Malik James-King posted a time of 3:02.48. The second-round team, which included Rusheen McDonald, Wilson, Gaye, and James-King, fared even worse with a time of 3:05.09, highlighting the need for a revitalized and more competitive squad.

    Accompanying the athletes to the Bahamas are Team Manager Brian Smith, Head Coach Mark Elliott, Coach Lamar Richards, and Massage Therapist Oral Thompson, all of whom are integral to ensuring the team's optimal performance.

    On paper, Jamaica's new lineup boasts the credentials to make a successful bid for Olympic qualification. With key athletes hitting peak form at the NCAA Championships, there is a renewed sense of optimism and determination within the team. As they take to the track at the New Life Invitational, the eyes of a nation will be watching, hopeful that this talented group can deliver a performance worthy of Olympic contention.

  • Nikisha Pryce expresses gratitude for memorable finish as she ‘signs off’ on collegiate career in record-breaking style Nikisha Pryce expresses gratitude for memorable finish as she ‘signs off’ on collegiate career in record-breaking style

    In an extraordinary display of athleticism, Nikisha Pryce capped her collegiate career in spectacular fashion, being crowned NCAA National Division 1 400m champion on Saturday. Pryce, representing the University of Arkansas, achieved a lifetime best of 48.89 seconds, setting a new standard as the fastest time ever run by a collegiate woman.

    This remarkable performance also established a new Jamaican national record, making Pryce the first Jamaican woman to run the 400m under 49 seconds. Her time was the world-leading mark this year until American Sydney McLaughlin Levrone ran 48.75 seconds at the New York Grand Prix on Sunday.

    The achievement was part of a larger triumph for the University of Arkansas Women's team, which claimed the national title. Pryce, alongside teammates Kaylyn Brown, Amber Anning, and Rosey Effiong, completed a historic 'super sweep' by securing the top four places in the 400m finals. The quartet later shattered the collegiate record in the 4x400m relay with a time of 3:17.96, cementing a dominant victory and a memorable conclusion to their NCAA season.

    On Tuesday, Pryce took to Instagram to reflect on her incredible journey and express her gratitude. "As my college athletic career came to a close, I couldn’t have asked for a better finish. It was a moment I will never forget, and it was the perfect way to end my time as a college athlete. Looking back on all the hard work and dedication I put into my sport over the years, I felt proud and grateful for the memories I had made along the way," she shared.

    Pryce continued, "It was a fitting conclusion to a collegiate chapter of my life that I will always cherish. I want to take a moment to express my gratitude to @razorbacktfxc @capt_johnson and each and every member of our college track team. It has been an incredible journey filled with hard work, dedication, and unforgettable moments. I am so grateful for the support and encouragement that you have all shown me throughout my time on the team. Thank you for pushing me to be the best athlete I could be and for always believing in me. I will cherish the memories we have made together on and off the track forever. Thank you for being a part of my college track experience and for making it truly special."

    Pryce's record-setting 48.89 seconds and her contributions to the 4x400m relay marked significant milestones in her career. "48.89, 400m Collegiate Record Holder, 4x400m Collegiate Record Holde, Jamaican National Record Holder??," she proudly posted, signing off with, "Signing Out ~ N. Pryce."

    Looking ahead, Pryce is expected to sign a professional contract soon as she prepares to compete at Jamaica's national championships later this month. Her sights are set on securing a spot on her country's team for the 2024 Paris Olympic Games, a goal that now seems well within her reach given her recent performances.

    Pryce's collegiate career may have come to an end, but her legacy at the University of Arkansas and in the realm of collegiate athletics will endure, inspiring future generations of athletes to reach for greatness.

     

© 2023 SportsMaxTV All Rights Reserved.